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Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Author:
Yang Cheng, Yi-Ru Regina Chen, Chun-Ju Flora Hung-Baesecke


Year:
2021


References:
Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships


Link:
Click here


Publication:
Volume 39 Issue 4: pp. 744–761


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Taiwan E-Governance Research Center is supported by the Ministry of Digital Affairs, Taiwan.
Taiwan E-Governance Research Center,National Chengchi University, 
No.64, Sec. 2, ZhiNan Rd., Wenshan District, Taipei City, 11605, Taiwan (R.O.C)
Tel:+886-2-2939-3091 # 67525, 67526  email:tegrdec@gmail.com

Taiwan E-Governance Research Center is supported by the Ministry of Digital Affairs, Taiwan.
Taiwan E-Governance Research Center,National Chengchi University,

No.64, Sec. 2, ZhiNan Rd., Wenshan District, Taipei City, 11605, Taiwan (R.O.C)
Tel:+886-2-2939-3091 # 67525, 67526;email: tegrdec@gmail.com