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Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison

Author:
Castañeda, JA., Frías-Jamilena, D.M., Rodríguez-Molina, M.A. et al


Year:
2020


References:
Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison


Link:
Click here


Publication:
Electronic Markets, Volume 30, Issue 4, 2020, pp. 759–773


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Taiwan E-Governance Research Center is supported by the Ministry of Digital Affairs, Taiwan.
Taiwan E-Governance Research Center,National Chengchi University, 
No.64, Sec. 2, ZhiNan Rd., Wenshan District, Taipei City, 11605, Taiwan (R.O.C)
Tel:+886-2-2939-3091 # 67525, 67526  email:tegrdec@gmail.com

Taiwan E-Governance Research Center is supported by the Ministry of Digital Affairs, Taiwan.
Taiwan E-Governance Research Center,National Chengchi University,

No.64, Sec. 2, ZhiNan Rd., Wenshan District, Taipei City, 11605, Taiwan (R.O.C)
Tel:+886-2-2939-3091 # 67525, 67526;email: tegrdec@gmail.com