Author:
Castañeda, JA., Frías-Jamilena, D.M., Rodríguez-Molina, M.A. et al
Year:
2020
References:
Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison
Link:
Click here
Publication:
Electronic Markets, Volume 30, Issue 4, 2020, pp. 759–773