::: Home / Data and Statistics / References

"從社會影響理論探討社群平台之廣告成效 Advertising Effectiveness on Social Media: Insights from Social Influence Theory"

Author：
邱于平(Yu-Ping Chiu)、張淑楨(Shu-Chen Chang) 、林義倫(Yi-Luen Lin)

Year：
2021

References：
"從社會影響理論探討社群平台之廣告成效 Advertising Effectiveness on Social Media: Insights from Social Influence Theory"

Link：
Click here

Publication：
資訊管理學報，第28卷，第1期，頁37-61


Facebook Icon
回頂
Taiwan E-Governance Research Center is supported by the Ministry of Digital Affairs, Taiwan.
Taiwan E-Governance Research Center,National Chengchi University, 
No.64, Sec. 2, ZhiNan Rd., Wenshan District, Taipei City, 11605, Taiwan (R.O.C)
Tel：+886-2-2939-3091 # 67525, 67526  email：tegrdec@gmail.com

Taiwan E-Governance Research Center is supported by the Ministry of Digital Affairs, Taiwan.
Taiwan E-Governance Research Center,National Chengchi University,

No.64, Sec. 2, ZhiNan Rd., Wenshan District, Taipei City, 11605, Taiwan (R.O.C)
Tel：+886-2-2939-3091 # 67525, 67526;email: tegrdec@gmail.com

AA-level accessibility webpage detection
Contact Us | Privacy Policy