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網路口碑行銷平台對於認知可信度、品牌態度及購買意願的影響：關於中國青年消費者的研究

Author：
趙萌萌

Year：
2014

References：
網路口碑行銷平台對於認知可信度、品牌態度及購買意願的影響：關於中國青年消費者的研究

Link：
Click here

Publication：
資訊社會研究，2014，27期，頁90 - 120。

Taiwan E-Governance Research Center is supported by the Ministry of Digital Affairs, Taiwan.
Taiwan E-Governance Research Center,National Chengchi University,

No.64, Sec. 2, ZhiNan Rd., Wenshan District, Taipei City, 11605, Taiwan (R.O.C)

Tel：+886-2-2939-3091 # 67525, 67526 email：tegrdec@gmail.com

Taiwan E-Governance Research Center is supported by the Ministry of Digital Affairs, Taiwan.
Taiwan E-Governance Research Center,National Chengchi University,

No.64, Sec. 2, ZhiNan Rd., Wenshan District, Taipei City, 11605, Taiwan (R.O.C)
Tel：+886-2-2939-3091 # 67525, 67526;email: tegrdec@gmail.com